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Visa expands global payment solutions with innovative Flex rollout and technology strategy
In 2023, Flex was launched with a major client in Japan, amassing over 3 million users, and is now expanding globally, including partnerships with Affirm in the U.S. The product's unique capabilities, enhanced by the Pismo acquisition, allow seamless transitions between credit and debit transactions.Visa's strategy involves competing with and leveraging domestic payment rails, while also offering value-added services to alternative networks. The company is focused on maintaining margins while exploring pricing models for various services, including SaaS and project-based fees.